Background
An exciting online soccer portal specially designed for the local soccer scene. It provides real-time updates of match info, and news. It is currently one of the most popular local soccer sites with over 500,000 impressions per month..


Challenges and Solutions

Delivering brand personality
The S.League.com portal was carefully designed with a look and feel that would appeal to a core target audience of young people, primarily males in their teens and twenties. The gutsy street-style graphic imagery shares much in common with the style of publications known to appeal to this group and a number of the functional aspects were designed to create additional interest.

The SLeague.com website was developed and equipped with content management capabilities to allow pre- and post-match updates and general club news features. Other areas of the marketing mix were also integrated with the website to provide the client with a full interactive service. It was important to both officials and fans that an official website should be developed to reflect the success and high profile of the Singapore football league.

The portal continues to be enhanced over time with plans to introduce new interactive elements and promotional tools.

Visit Sites
www.sleague.com
www.fas.org.sg
www.younglions.com.sg

Young Lions FC now have a brand new fresh site. Under the banner of developing the most promising young players in Singapore, the Young Lions were formed as a commitment towards the nation's ambitions in the international arena.
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www.sleague.com was awarded the Hitwise Online Performance Award for Sports- Soccer category.