The Singapore Tourism Board (STB) is an economic development agency for Singapore's tourism.
The challenge was to prioritise, edit and assign internal ownership to the different groupings of content as well as structure it in a way that worked for the Board's Online Users. We have worked closely with Singapore Tourism Board, to give them an exciting, dynamic and above all useful presence on the web for both its corporate and its Tourism Unit.
The result is a successful informational portal that is available in various languages such as English, Simplified and Traditional Chinese, Japanese, Vietnamese and Bahasa Indonesia, among others.
Large parts of the site are driven from a database backend and many dynamic content features ensure authorised staff to continually update their site as needed by discussing new and upcoming events that can be searched on their site. In addition, WPH developed an easy to use email marketing solution for STB's PR newsletters to be sent online.
The current site represents the first stage in the development cycle, with the information architecture, strategy outlining a roadmap for the site to incorporate a greater level of services and functionality. |
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www.stb.gov.sg
www.singaporemedicine.com
www.singaporeedu.gov.sg |
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